Did you realize that potential bidders can be extremely bad spellers. When you are right here option titles you need to consider the facts that people might misspell that crucial word in your title. And if a person misspells the word, or the item has two spelling variations, chances are good they will not be able to find your auction and bid on it.

So how will you know if the product has common spelling variations or spelling mistakes? Have a look at the different auctions that are also selling the product. Does there seem to be repetition of the product name spelled a couple of different ways? If so chances are good the you will need to use those same variations in your own title.

You don't want to miss the opportunity for getting more bids and more money because you are not being creative enough in your titles. So definitely use those variations in your title, and in the body of your auction description as well in case people are searching by both title and description.

If you are selling multiples, some sellers will run some auctions using one spelling variation, and other auctions using the other spelling variation. This will allow you to use more keywords in your title without being repetitious.